Workplace capture greater market share, but to retain

Workplace culture is important,
and will determine how well Hitachi can compete within the marketplace.
Businesses are in competition not only to capture greater market share, but to
retain the best and brightest workers. It is therefore crucial for HR heads to
think carefully about ways in which Hitachi culture can be enhanced. This will
allow the HR department to serve as more than just a center for payroll, but to
be seen as a major strategic center. Below are some common problems which can
be resolved through a superior workplace culture.

According to the diversity of the
cultures that will be in Hitachi, it is not easy to convince the employees of a
new culture and to follow it. It is important to know how to deal with them to
avoid any difficulties in the future. Especially that there are big differences
between the cultures in Japanese and India. 
So, we would like to suggest the following:

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Participation and empowerment:
Employees are given opportunities to participate in the decision-making process
and feel empowered to exert influence in the organization. Teamwork, dialogues
and collaboration are emphasized.( Marcella Bremer and Marcel Lamers, 2012)


Fairness: Employees are treated
fairly without favoritism. They are also valued and appreciated. They are
provided opportunities for professional growth, praised, or given a higher pay
for better achievement and performance.( Harvard Business Review, 2011)


Supportiveness: Employees are
treated as individuals, cared, and supported by the organization. Employees
feel free to express affection, tenderness, caring, and compassion for one



Innovation: Employees are
encouraged to be open-minded, take risks, embrace changes, think outside of the
box and take innovative initiatives. Creativity and entrepreneurship are


Sharing and learning: Employees
openly share their knowledge, experience and information within the corporate
community. Sharing and continuous learning from one another is rewarded and


Communications: Conflicting
messages regarding corporate culture may create distrust and cynicism, which
can prompt, or help employees justify, actions as deleterious as embezzlement.
Experts say that cultural inconsistencies may also cause workers to grow
discouraged, to believe management is disingenuous, to doubt statements from
higher-ups and to be less inclined to give their best effort. Organizations may
be investing significant time and money in creating a culture but may not be
reaping the commensurate rewards—especially if executives, supervisors and
rank-and-file employees have differing perceptions of the company’s culture. HR
professionals must therefore ensure that the organization clearly and
consistently communicates its culture to all employees.( John Hayes, 2010)


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