UAB “BAA Training” is one of the largest European
standard aviation training centers with the headquarters in Vilnius, Lithuania.
The company offers a wide range of services starting with various aviation
training programs, also maintenance solutions for flight simulators and an
intelligent software system which intends help systemizing aviation training
Relevance of the topic
As demands for newly trained pilots are constantly
growing and it is forecast to be huge by 2036 in the Asian-Pacific market, this
region seems to be prosperous for aviation training centers and so is for UAB
“BAA Training”. The company expands its services around the world every year
and sees an enormous potential in Asia which makes it priority market in
gaining potential clients. In order to be successful, it also has to create
marketing strategy for that region which is the topic of the thesis.
UAB “BAA Training” is a new and not well-known player
in Asia because the company does not know how to communicate and do marketing in
that region. Therefore, the problem question for the thesis is how UAB “BAA
Training” should communicate and improve its marketing strategy in the Asian
Aim of the Thesis
The aim of the thesis is to provide proposals on improving
marketing strategy and communication for UAB “BAA Training” in order to successfully
attract airline companies to the Asian market as well as to maintain
cooperation with them.
In order to achieve the aim of the thesis, the
following objectives have to be completed during the process:
external and internal situation for UAB “BAA Training”.
empirical research to find out what determines success of communication in the Asian
managerial solutions on how to improve marketing strategy and communication in the