The Fred Factor, in its simplest form, is the ability to
continually create new value for those you work, serve, and live with through
compassion, selflessness, inspiration, positivity, honesty, passion, and
dedication. Though the messages in this book are
not new, the idea that we should pride ourselves to be more generous and determined
in the daily conduct of our lives is tried and true. Applying
“Fred-like” behaviors would be beneficial to any organization of
professionals who may be looking to reenergize its workforce by identifying essential characteristics, attributes, and
positive contributions in its employees. It is
our duty as a profession of Arms to apply these principles and take the
initiative to inspire and engage the soldiers and civilians in our
organizations to achieve significantly higher levels of organizational
Sanborn asserts that each one of us makes the conscious decision daily on what type
of day it is going to be. Moreover, he persists that we determine our work
situation, satisfaction, and ultimate success regardless of the position we
hold. He further explains what it means to be a “Fred” and how to cultivate
others into Fred’s or teams of Fred’s.
Mr. Sanborn then recounts other instances encountering “Fred-like” behavior.
can reinvent yourself everyday
must continually create value for others, and it doesn’t have to cost a penny
including success, is built on relationships
makes a difference
Mr. Sanborn is able to capture some key attitudes and behaviors from
Fred’s exceptional example that are the foundation of consistent, positive
customer service. Mr. Sanborn doesn’t just address how one performs, but rather
focuses on why one performs. Throughout his book, Mr.
Sanborn describes four principles of what constitutes and makes you a “Fred”:
The Fred Factor
is an energizing book written by distinguished author and professional
motivational speaker, Mark Sanborn. Though Mr.
Sanborn is considered an authoritative source for leadership, team building,
customer service and mastering change in people and organizations, the book
itself is meant to be a guide for those seeking inspiration to be extraordinary.
In The Fred Factor, Mr.
Sanborn successfully utilizes anecdotal information and relates it further to
real life situations. At the beginning of the book, Mr. Sanborn asks us to
critically think about four key questions: “Do you move your organization
closer to or further from its goals? Do you perform your work in an ordinary
way, or do you execute it superbly? Do you lighten someone’s burden or add
to it? Do you lift someone up or put someone down?” After allowing the reader
to have a brief self-evaluation period, Mr. Sanborn recounts
the true story of “Fred” the mail carrier who demonstrates daily “how passion in your
work and life can turn the ordinary into the extraordinary.” Fred goes above and beyond his job requirements to ensure his
customers are receiving stellar service.