Social media is the combination of onlinecommunications channels committed to group-orientedinput, communication, information sharing, and relationship.Various type of applications and websites which aredevoted to social networks, blogging, forums, wikis and social bookmarking formthe different types of social media. The most common types of social media areFacebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX,Instagram, Linkedin, Tumblr, Skype, Viber, SnapChat, Pinterest, MySpace,Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet, Wehearit, and FriendsterThesesocial media websites have approximately 100,000,000 registered users. Althoughthere are different types of social media but they use many common featuressuch as Consumers create service-oriented profiles for the website and applicationsthat are planned, and upheld by the social media association. User-createdmaterial, such as digital images , posts, videos , comments and data shared through online interfaces. All type of Social mediaare interactive internet applications which enable the growth ofonline social networks by linking a user’s profile with those ofother persons or groups.
Users usually contact social media facilities viaweb-based tools on computers, or download services from internet applicationsto their cell phones , through these services, users can generate highly collaboratingplatforms through which persons, groups and establishments can segment,co-create, debate, and revise user-created data or pre-built content displayedonline. They present considerable and prevalent changes to communiqué between trades,establishments, societies and personalities. Social media has modified thecommunication between the persons and large establishments . Researches study thesechanges and new Technologies are being introduced as a result of these changes .Social media is different from thetraditional print and electronic media in various aspects , such as grasp ,customer , value, reach, occurrence, interaction, usage, nearness, and durability.
Social media channels operate in a dialogic mode of transmission whereas old-stylemedia used monologic transmission mode. Face book is widely used in all the countries,84 percent of young Americans are itsuser . Almost 60 percent teen agers havesocial media profiles , majority of peoplespend a minimum of two hours daily on social networking sites and the timespend on social media sites is greater than the time spent on other type of sites. The total time spent onsocial media sites in USA was 66 billion minutes in 2012 now it reached to 121billion minutes . social media havebecome a source of profession prospects and financial profits.Socialmedia has a lot of good and bad effects . Social media give a chance of linkage with actual or virtual groups, and it is an real publicizing instrument for businesses,financiers, charitable establishments, as well as support groups ,politiciansand administrations.
At the same time, concerns have been raised about possiblelinks between The substantial use of social media is also proved as a cause of sadness, cyberbullying online persecution and wandering .We can not define social media byits aptitude to fetch people together, according to this description telegraph and telephone can be a typesocial media , Actually social media is typically used to pronounce socialnetworking sites such as: Facebook , Twitter , Linkedin , Pinterest , Snapchat,Instagram and Wechat permits their user to make their private Profiles to shareideas , images , videos , to talk witheach other and update each other with the new things , events and happeningswhile doing their daily deeds and routine jobs .Peculiarityfrom Tradional mediaSpreadlike Virus Sometimes contents that are posted on socialmedia sites have likely to spread like a virus on social networks. The userswill reshare the content posted by someother user to their social network, resulting in further sharing. Posts like NorthKorea Atomic Bomb Explosion, fast-breaking news like thenews of Michel Jackson death havecrashed down the internet servers as these news were rapidly shared and re-shared by the people whouse social networking sites. This is the concept of spreading of a viraldisease from one infected person to other persons . Some individuals , Groupsand Organisations use this Viral Spreading of a news as an effective way ofPublicity .
Useof Cellular ApplicationsTheusage of Mobile phone to access social media sites is a great factor in thepopularity of these sites , Now it is more easy , private and cheap to use thesocial media then before , Smart phone has made the internet a very “Handy” thing to use by the young generation . Nowyoungsters pass more time doing interactions on social media sites than to passtime on watching TV. Every type of sites can be reached easily with the help ofsmart phone , contents can be added , shared , send , received , status updatedvoice and vedio calls can be made more easily without the use of desktopcomputers or laptops . Use of Wifi technologhy has enabled to use an internetconnection by the whole members of family .
All the family members can use theinternet sites according to their own likes and dislikes, flexibility of timeand Privacy . The mobile applications like Whatsapp , skype , are used widelyto make video calls , Youtube is used to see videos , Facebook is used to share videos , images , texts and status updatingby the mobile users . Mobile social media mentions the use of social media onmobile phone sets such as smartphones . Mobile applications let the formation, interchange and spread ofuser-created content. Location and time sensitivity are the important factors toaccess the social media by mobile devices. BusinessprospectiveLocationand Time sensitiveness gave mobile devices an edge on desktop computers inoffering companies to expand their businesses by marketing and advertising byusing social media . Mobile social media utensils can be used for investigation,communiqué, sales advancements or concessions, and affiliation growth programs.
e-Commerce:Social media sites use sociable plans, creating stages that are equally helpfulfor users, industries, and the nets with the help of e-commerce, or online consumptions. The usersposts the remarks about a company’s product or service with their onlinefriends and associates. The company profits because it gains awareness about how their product or service is regardedby customers. Applications such as Amazon.com and Pinterest influence a mounting tendency in the acceptanceand approachability of e-commerce, or online consumptions.