Search Engine Optimization: what Is Search Engine Optimization? Search Engine Optimization (SEO) isthe process of optimizing your website based on search engine guidelines, thenit will increase website or web page online visibility by appearing website intop of search engine results page according to users query ( Keywords ) in browsers.So that you get natural or organic orunpaid traffic or visitors to your site. These visitors can be converted intocustomers. This SEO is also used to target image search, video search, textsearch etc.SEO can be done in2 Parts which are On-page Optimization and Off-page Optimization. SEO can bedone in 3 ways which are White Hat SEO, Black Hat SEO, Gray Hat SEO.On-Page Optimization is used tomake our website search engine friendly & also user-friendly. It includes Heading(H1,H2, H3,.
.H6), Content, URL Optimization, Meta Tags (Title, Description, Robots,OG) Optimization, Bread Crumbs, Image, Video, Canonical, Anchor Linking, SocialMedia Likes & Shares Buttons, Footer Optimization and also it includesServer optimization these are Non-www To www, Robots.Txt, Sitemap Submission,Change Of Address(301, 302 Redirections), 404 Error Fixes.Off-Page Optimization is used toget to traffic from outside world into our website by listing our website intothe other websites. These Includes Ø Link BuildingØ Local ListingsØ Directory SubmissionsØ Social BookmarkingØ Classified AdsØ Image SharingØ Video SharingØ Article SubmissionsØ Guest PostingØ RSS feeds SubmissionØ Profile CreationØ Web 2.
0Ø Blog commentingØ Forum DiscussionØ PPT & PDF SubmissionØ Search Engine SubmissionØ Question & AnswersWe have 101 ways to do backlinks but some of the important ways arementioned above. White Hat SEO is the one and an only effective way to do SEO. This technique mainly focuseson more website visibility on search engine through quality content and qualitybacklinks.
SEO with all search engine guidelines will comes under white hat SEOtechniques. Following are the some of theimportant white hat SEO techniquesØ Quality ContentØ Keyword Research & Use ofkeywordsØ Quality Relevant BacklinksØ Internal Anchor LinkingØ Meta DescriptionBlack Hat SEO is the one on the ways to do SEO to rank your website irrespective of searchengine guidelines. It is not recommended by any search engines, following arethe some of black hat SEO techniquesØ Unrelated KeywordsØ Keyword Stuffing In Content Ø Doorway PagesØ Cloaking Ø Hidden Text or LinksGray Hat SEO is the combination of black hat & White hat SEO techniquesSEO Life Cycle & step by step process: How SEO grow your Business? Do you know3.3 billion searches occurring on google? Why don’t you drive traffic from these searches? Here is the solution tothis. SEO is the cheap & effective way to grow your business online.
It Increasesthe Exposure of your website on the Search Engines & Online Platforms. Most of the people investing lakhsof rupees for sponsor ads to get traffic from social media and also from searchengines. Do you know you can earn more than ads traffic without investing lakhsof rupees by doing SEO?.
If you want to do SEO for yourwebsite then you need to invest in quality content, SEO specialist tooptimize your website, So within thousands of rupees,your business will grow automatically.