Role of Culture and the FirmUnderstanding another country’s culture is crucial to the successof any global marketing initiative. One important cultural classificationscheme that firms can use is Geert Hofstede’s cultural dimensions concept,which sheds more light on the underlying values. Hofstede believes culturesdiffer on five dimensions: power distance, uncertainty avoidance,individualism, masculinity, and time orientation.Englishis the primary language used in Australia.
Yet their colourful vocabulary,accent, phonetics system and slang can take a lot of getting used to. In 1788,there were about 250 separate Aboriginal languages spoken in Australia, plusdialects. Today, only two thirds of these languages survive and only 20 of them(eight per cent of the original 250) are still strong enough to have chance ofsurviving well into the next century.
In addition to these there are also thelanguages of immigrants from Europe, the Middle East and Asia.Australian Society & Culture§ Australians are very down to earth andalways mindful of not giving the impression that they think they are betterthan anyone.§ They value originality and sincerity.§ Australians prefer people who aremodest, humble with a sense of humor.
§ They do not draw attention to theiracademic or other achievements and do not trust people who do.§ They downplay their own success, whichmay make them appear not to be achievement-oriented is a peculiarity. § Australians place a high value on relations.§ With a relatively small population, itis important to get along with everyone, since you never know when your pathsmay cross again.§ This leads to a win-win negotiatingstyle, since having everyone come away with positive feelings helps facilitatefuture business dealings.A Multi-Cultural and Open Society§ The initial population of Australiawas made up of Aborigines and people of British descent.§ After World War II there was heavymigration from Europe, especially from Greece, Italy, Germany, the Netherlands,Yugoslavia, Lebanon, and Turkey.
§ This was in response to the Australianpolicy of proactively trying to attract immigrants to boost the population andwork force.§ In the last thirty years, Australiahas liberalized its immigration policy and opened its borders to South EastAsia.§ This has caused a real shift inself-perception as Aussies begin to re-define themselves as a multi-culturaland multi-faith society rather than the old homogenous, white, Anglo- Saxon,Protestant nation.Australian Etiquette & Customs§ Australians are not very formal sogreetings are casual and relaxed..§ Aussies prefer to use first names,even at the initial meetingBusiness Etiquette and Customs in AustraliaRelationships & Communication§ Australians are very matter of factwhen it comes to business so do not need long- standing personal relationshipsbefore they do business with people.
§ Australians are very direct in the waythey communicate.§ There is often an element of humour,often self-deprecating, in their speech.§ Aussies often use colourful languagethat would be unthinkable in other countries.Business Meeting Etiquette§ Appointments are necessary andrelatively easy to schedule.
§ They should be made with as much leadtime as possible.§ Punctuality is important in businesssituations. It is better to arrive a few minutes early than to keep someonewaiting.
§ Meetings are generally relaxed;however, they are serious events.§ If an Australian takes exception tosomething that you say, they will tell you so.§ If you make a presentation, avoidhype, making exaggerated claims, or bells and whistles.§ Present your business case with factsand figures. Emotions and feelings are not important in the Australian businessclimate.
Negotiating and Decision Making § Australians get down to businessquickly with a minimum amount of small talk.§ They are quite direct and expect thesame in return. They appreciate brevity and are not impressed by too muchdetail.§ Negotiations proceed quickly.Bargaining is not customary.
They will expect your initial proposal to haveonly a small margin for negotiation.§ They do not like high-pressuretechniques.§ Decision-making is concentrated at thetop of the company, although decisions are made after consultation withsubordinates, which can make decision making slow and protracted.
(Commisceo-global, n.d.) BHPin Australian Cultural Setting BHP recognize the traditional rights of Indigenous peoplesand acknowledge their right to maintain their cultures, identities, traditionsand customs. Indigenous peoples often represent some of the most marginalizedpopulations around the world and may still experience discrimination andpolitical and social disadvantage. BHP encourage cultural sensitivity and recognizeand respect sites, places, structures and objects that are culturally ortraditionally significant.
(BHP , n.d.)The views and concerns of people within the communities areincorporated into the decision-making and BHP strive for mutually beneficial results.All of the operations are required to establish culturally fit platforms fordialogue that enable us to work with the agencies to develop ideas thatconsider their concerns and aspirations.The approach to engaging and supporting Indigenous peoples isdesigned in the BHP Indigenous Peoples Policy Statement, in which BHPcommit to the Indigenous Peoples and Mining Position Statement (ICMM) Indigenous Peoples and Mining Position Statement.
The BHP Indigenous Peoples Strategy guidesimplementation of the Policy Statement across the business. Through successfulimplementation of this strategy BHP aim to be regarded as a partner of choicefor Indigenous peoples through which BHP will seek to ensure the relationshipscontribute to their economic empowerment, social development needs and culturalwellbeing.BHP acknowledge the activities have the potential to have animpact on human rights. BHP seek to respect the rights of the employees,individual contractors and members of the host communities and support fundamentalhuman rights consistent with the articles set out in the United Nations (UN)Universal Declaration of Human Rights and Principles 1 and 2 of the UN GlobalCompact. The Requirements are also aligned to the UN Guiding Principles onBusiness and Human Rights, which outline specific responsibilities forbusinesses in relation to respecting human rights.