More In Dudley the two biggest causes of

More specifically, Dudley Borough is a large metropolitan borough (98 square
kilometres/38 square miles) located on the western part of the West Midlands
conurbation. It lies at the heart of the Black Country, a part of England rich
in cultural and economic heritage with 306,600 people living in this area. The residents’
socioeconomic status could be characterised as “low”, as the Median Gross
Annual Full Time Earnings in 2010 were £21,039, amount which is below the West
Midlands average £23,838 and the England average £26,250 (Dudley Borough
Economic Assessment, 2011). Furthermore, high proportion of residents have low
education levels as a result low skills and qualifications, thing which has a
direct impact on productivity, which is the capacity of the economy to create
wealth. The dominance of low wage sectors in the area is reflected in the low
level of higher skills which is well below the national average. The degree of
evidenced child poverty (23.8%), is another direct consequence of these
negative factors. This is slightly higher than the national rate of children in
poverty – 21.9% but below the West Midlands Region (24.6%) (Dudley Borough
Economic Assessment, 2011). In Dudley the two biggest causes of premature
mortality are circulatory diseases and cancer. The most important lifestyle
factor affecting health is still smoking, though the smoking rate is falling.

Alcohol misuse has been rising at a faster rate than the average for England
but there are a number of interventions in place to address this. Obesity
prevalence continues to rise with current estimates suggesting there are 50,000
adults in Dudley with obesity (Dudley Borough Economic Assessment, 2011).  

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