Entrepreneurship advantages in the marketplace. Here, in this




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Introduction. 1
Depicting the different
aspect of the business through Business Model Canvas; 2
Analysis of Business
Canvas Model 5
SWOT analysis. 8
Conclusion. 9
References: 9



















paper is mainly going to discuss the entrepreneurship venture and its
opportunities in the marketplace. Through choosing potential elements and
characters, overall strength of the organization could be judged in an
efficient way. A business model canvas has been used for judging the key
potential factors in the organizational procedure. Through this overall
understanding of this model, significant evaluation could be obtained. The
organization has been dealing in fresh food and the firm has been delivering
fresh fruits to different large supermarket chains of Europe. At this present
moment, respective organization wants to implement their business in Ghana but
the owner of the firm faced huge challenges due to the new place. For this
reason, management of the organization must have to prepare a significant
business profile through which they could be able to gain a positive advantage in
the marketplace. By the help of this overall approach, a fruitful outcome could
be obtained. Here, business organization Blue Skies wants to expand their
services in Ghana and due to this reason, management must have to make
strategic alliances so that they could be able to run all sorts of activities
in an appropriate and efficient manner. By the help of this overall canvas
model, a significant and suitable outcome could be evaluated. Through this
overall understanding, management can get huge advantages in the marketplace. Here,
in this paper, this aspect has been forecasted for gaining advantage in the
marketplace. According to this overall canvas model, a fruitful overview on the
whole matter could be obtained in an easy and effective way.

Depicting the different
aspect of the business through Business Model Canvas;

paper is showcasing the organizational condition and its expansion. According
to scholars and analytics, specific analysis would highly be needed for making
any kind of business expansion. Through this strategic tool, a fruitful and
significant business expansion could be made in the marketplace. Here, the
organization Blue Skies wants to expand their services in the market of Ghana
and the firm has the strong value on fresh fruit selling. They just want to
deal with the framers so that they could be able to gain fresh fruits from the
marketplace. Currently, the organization is having trouble due to poor
relationship with local vendors, farmers and distributors etc. For this reason,
fruitful justification would highly be needed. It is expected that business
model canvas can enhance the organizational success. For this reason, here that
particular element has been taken care of so that a fruitful and significant
evaluation could be made. A specific template is there regarding the business canvas
model. Through this model, management of Blue Skies could be able to forecast
the business possibilities and strength in the marketplace. By following the
canvas model, respective business should be expanded in the marketplace. This
canvas Model of Blue Skies has been presented below in a detailed manner


Partners of the organization





All the farmers belong
to Ghana would have to be the target partners for the business process.

Prime focus would be to
negotiate with the farmers for gaining a collaborative advantage in the
Production of fresh
foods and delivering it to the customers.

Main goal of the
organization is to deliver high quality value based service towards the
customers. Fresh fruits from the Harvest. Through this way, significant

A strong customer
relationship would be needed for the betterment of the organizational
procedure. Through this process, significant evaluation could be done in an
easy and effective manner.

Before entering in the
marketplace, significant segmentation of the market would highly be needed.
The organization is mainly dealing in fresh foods and for this reason they
could target all the age group of people.

For managing this
operational activity effective resources would highly be needed and those
resources would be financial, human resources related resources. These resources
would be helpful to judge all sorts of positive things in the organizational

For executing the
business process successfully, a positive retail based channel would be
needed for managing all sorts of activities in an appropriate manner. By
making an appropriate channel, a significant evaluation could be obtained.

Cost Structure:
. The company will also
necessarily have to invest in capital infrastructure  required for developing the entire supply
chain platforms and also needs to incur the cost of seeds which needs to be
provided to the farmers. They also need to provide the cost of harvesting to
the farmers.

The primary source of
the revenue would be from the selling of fresh harvest that it would produce.
The revenue will be realized once the product are shipped to the wholesalers
who will be the primary source of revenue of the company. Moreover, in order
to obtain a better price of the product, the company will also directly sell
to large retailers which will significantly enhance the revenue generation.

Social and
environmental Cost:
There is no such environmental
cost as all the waste are biodegradable and can be easily converted into
other bio degradable forms. So the company is indeed a carbon positive
company (Dacin, Dacin, and
Matear, 2010). There is no social cost as farmers will able to earn
more as they will continuously gets orders for harvesting from the company.

Social and
environmental Benefit
Since the waste are bio
degradable in nature, it will help to create a sustainable environment as the
company will not pollute the environment which create harm to the others.
Since the farmers will be get a contract with fixed benefits from the
business model it would also enable the business model to be economically
sustainable for the farmers and entire stakeholders in the supply chain of
the company.


Analysis of Business
Canvas Model

above mentioned business model has been showcased for understanding the overall
business procedures of Blue Skies. The organization has been running a
successful operation in Europe but the firm wants to expand their services in
Ghana and in that case respective management must have to forecast a successful
business operation. Through this overall analysis and functionalities, it could
be obtained and evaluated that Blue Skies could evaluate a successful business
operation. By the help of this overall functionalities and activities, a
valuable outcome could be obtained in the business premises. The analysis of
business process could influence the operational fact of the business. By
implementing this canvas model, Blue Skies could target maximum number of
farmers as well as customers. Prime goal of the organization is to target the
farmers of the Ghana and through this way they could be able to gain their
faith and belief. By the help of this overall operational act, respective
organization can hold a strong valuation in the marketplace of Ghana. On the
other hand, people must find a place where they could get fresh harvested
fruits and they must have to be known that Blue Skies is the ideal platform for
them. By promoting business process among them a successful evaluation could be
obtained (Muñoz, and Dimov, 2015).

product of the organization is the fresh fruits and that need to be promoted
among the people in an efficient and effective manner. Respective organization
has huge faith on their services and all the things are driven through a
successful value creation. As per the management of the organization, they have
the target to capitalize on the marketplace. By making a successful evaluation
on the business process, a proper outcome could be obtained. For expanding the
business in this new market, management must have to think for a fruitful
market where they can execute all sorts of operations in an appropriate way.
Before making any kind of promotional approach, Blue Skies must have to know
the distributors or farmers who have interest on their works. Through negotiating
with them, Blue Skies could be able to execute all sorts of planning process.
In this planning process, different aspects must have to be kept in mind.

Blue Skies need to understand the resources would be needed for the business
expansion. It is quite known to everyone that a business could successfully run
by financial management, human resource management and supply chain management
etc. Here, all these elements must have to be maintained properly so that a
successful outcome could be obtained in the marketplace. By promoting all sorts
of possibilities and business exposure, management can run business process
successfully. The organization needs to implement a fruitful promotional tool
for encouraging people present in the marketplace. Through implementing a
successful business evaluation, significant outcome could be obtained. Here, a
value chain analysis has been made for justifying the whole issue and through
this value chain analysis a fruitful outcome might be obtained.

the above mentioned image, value chain factors analyzed by Porter could be
understood. On the basis of this factor, a fruitful outcome could be obtained
on this particular organization Blue Skies. Through this evaluation, it could
be expected that Blue Skies might get help through this factorial analysis.
First of all management of the organization must know the primary activities
and support activities of the organization. By the virtue of primary activity,
respective organization needs to concentrate on following aspects;

As per inbound logistics,
Blue Skies must have to find out farmers and distributors inside Ghana.

Operations should have to
be designed as per the negotiation with the farmers and distributors.

As the organization
specially targets the nation Ghana, outbound logistics might not be effective,
but management could bring experts from outside of nation.

Marketing and sales plays
a valuable factor in the promotion of the business process. By doing such
thing, respective organization could promote the business among the people and
the farmers (Bocken, 2015).

After doing the
marketing, management could be able to know about the perception and thinking
of people. On the basis of that parameter they could design the business
process (Cohen,. and Winn, 2007).

the primary activities, management also needs to concentrate on the following
support activities;

A significant
infrastructure of business process would be needed as per the industry
parameter and industry preferences.

Approximately 50 people
would be suitable at the initial point of operation. Through this manpower Blue
Skies could be able to manage all sorts of activities in an efficient and
effective manner.

For checking the
freshness of fruits, technological tools could be used in the business process
and through this way authenticity could be measured.

Procurement of fresh
fruits would be highly effective and that should be done in an appropriate way.
In this case, management of the organization must have to understand who the
right people for doing the procurement process are.

the above mentioned analysis, a successful and effective outcome could be
obtained. By the help of this overall analysis, a successful outcome could be
obtained in the marketplace.

SWOT analysis

analysis is also a favorable tool for checking the organizational potential in
the marketplace. Through this way, a successful evaluation of an organization
could be understood. Here, the organization Blue Skies wants to implement their
business process in Ghana and for this reason they must need to check their
potential factors so that they could be able to execute operations. Here, SWOT
analysis of the overall organization has been presented in a detailed manner;

Ø  Strength:
Prime strength of the organization is its
strong human capital. The business organization is in this field for a long
period of time and the organization has strong hold in Europe and by executing
the business operation in Ghana, Blue Skies could attract large number of consumers.
The staffs and employees are highly familiar with the overall process and they
know the way to deliver fresh fruits towards the customers. Being a successful
brand of the marketplace, respective organization could gain advantages. On the
other hand, due to their long presence in the market, management could
successfully implement huge capital. Through this way they could be able to
gain success in the marketplace.

Ø  Weakness:
Along with huge strength some weakness are also present. One of the prime reasons
is the economic condition of Ghana and it is quite familiar to everyone that
Ghana is not an economically potential nation and that might create problem for
the organization. The idea of providing fresh fruits is good but it would be
very hard to promote the service in the market. At the initial base, respective
organization might find very difficult to gain the distributors and right kind
of farmers.

Ø  Opportunities:
Though there are some weaknesses are also present but still there are huge
scopes present which would be good for the business process. The fresh market
of Ghana would be effective for the organization and it would be easy for the
management to promote this innovative idea. Agricultural field of Ghana is
quite good and that could make successful implementation of the business
process (TvaronaviÄ ienÄ, 2016).

Ø  Threats:
There are various positive aspects are present in the market which could
generate huge profit in the business process but some negative issues might not
be neglected. Political powers of Ghana could impact on the business process
and promotional cost for doing this business would be huge.

the above mentioned aspects, different factors and potential issues associated
with the process could be understood.


the help of this overall paper, business operations of Blue Skies could be
understood and through this paper, overall summarized viewpoints of the
business expansion in Ghana could be analyzed. SWOT analysis helps to judge the
potential strength and weakness of the business process. On the other hand
opportunities and threats in Ghana market also could be judged. Value chain
analysis helps to bring the supply chain management process in light. Business
canvas shows a rough summary of the overall business valuation in the



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