Comprehensive soccer player who traveled to the United


Comprehensive Case Study

Rocky Soccer Academy

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

 

This
is a case study of Karl Henning, a soccer player who traveled to the United
States, followed his passion and founded a soccer academy to train youngsters.
Karl was a good teacher and the kids enjoyed his training. The academy seems to
have great potential and a future, but Karl needs to improve his marketing and
make changes to academic management. In this case study, what and how to
improve the academy’s marketing strategy to increase growth and profitability
is the main goal. In a competitive world, every business has a strategy to use
it. The company’s strategy is the company’s plan to capture its vision,
priorities, success to be profitable and optimize financial performance and
business model. The strategy is successful when the strategy led to the
company’s development and strong competition but when the fundamental strategy
failed, the company had to change strategy or prepare for losses. H jh hhj kh
jhj hk hk   kjh kjh jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj
kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

 Karl Henning traveled to
the United States from the United Kingdom. In 2000 the football bag. He has had
a professional career in the UK since he grew up playing soccer in many high
school team competitions. Arrived in the United Kingdom, he found a job at the
local meat processing plant. He loves football but can not continue to play
badly. Then he started training football with children. He founded the Rocky
Soccer Academy. The child started to appreciate his exercises and his business
grew. Now, to develop or improve your business, you need to make some important
decisions and make some changes to your strategies. Because of his hard work,
his client’s salary was 80%. Most of his students under 14 years. The main
problem is that after 14 years, their school and school activities make them
less interested in football education. An option is to try to increase loyalty
by developing targeted programs for children over 14 years.

The first option is to
try to increase loyalty by developing programs for young people over 14. The
advantages are that it has resources. Even the image of the company has a good
reputation. The Henning Football Academy is one of the few companies offering
football lessons. The problem is the loss of football interest to young people.
The football is the least popular sport in America. Baseball, soccer and
basketball are more popular with teens. The second option is to develop a
marketing strategy that encourages current customers to buy more professional
acquired buyers to buy more customer loyalty and additional income who did not
enter other markets Henning was more attentive to his current customers.
Disadvantages can lose opportunities in other markets. The third option is to
test the growth of the business by entering new markets and acquiring new
customers from 6 to 9 years old. Professionals in this option are that
customers who come to the age of fourteen and fifteen years lose their interest
and stop receiving a football education, wanting kids to enter new market. It
also has facilities and resources in the area. The judge may have Henning who
should add staff to the management of new clients. The fourth option is to
serve many children from Loveland, Longmont and Greeley. Four selection
professionals are the nearest town of Fort Collins and the population of
140,000. H jh hhj kh jhj hk hk   kjh kjh jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj
kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

Option 4 is the service
of many children in Loveland, Longmont and Greeley. She was the strongest ever
since Henning served the children. The population is higher than Fort Collins.
The football establishment is limited in the region.He has many opportunities
to publish his activities on soccer events in the region. Option 2 is the
development of marketing strategies that H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

encourage current
customers to buy more, which is the second most attractive one in which they
have a strong customer base. Product improvement in this sector strengthens
customer loyalty and attracts new customers Option 1 saves children aged 14 to
15. It’s a wrong choice because it there is a greater impact on older children
and Henning needs to compete with other games

In order to preserve
children interested in soccer, it increases the popularity of sports, but it is
difficult because in America, basketball, baseball and football are the most
popular. Option 4 enhances the activity by entering new markets and acquiring
new customers from 6 to 9 years. This option is most concerned because children
aged 6 to 9 need to follow various programs, replacing the product in general.
II. Choose the two options you think are effective, protect your choices and
improve marketing strategies for two options. H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

The first option I chose was
Choice 4. The Rocky soccer Academy was based in Fort Collins and enjoyed high
reputation in the community. Many Fort Collins customers compete locally and
nationally. Others continue to win national titles. Henning’s good teaching and
his team have positive results. All the things I feel strong are. Near
Loveland, Longmont and Greeley, there is little soccer training in the area.
With the formation of very small soccer in the region, a good opportunity was
born. The total population is 140,000.

The population of Fort
Collins, with 110,000 people and 600 children in this population, organizes
football training. The surrounding area of ??Henning has about 600 children. If
Henning attracts more customers from surrounding areas, it can provide them
flexibility in building large structures. I chose the Fort Collins facility.
The acquisition of Fort Collins property can be a cause for anger for potential
customers, as the site may be destroyed. To make the Rocky Football Academy
more attractive, Henning can give free one-week trial and 20% discount for 6
months. H jh hhj kh
jhj hk hk   kjh kjh jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj
kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

During a free trial
period, Henning informed his coaching team that his company was different from
other alternatives. It is an opportunity to sell Rocky Academy services, which
will result in many customers. The second option I have chosen is selection 2.
Target Henning target is the current customers. I decided that it should
provide the right development program for football players to play football.
Other equipment required to implement this new program will provide equity for
the construction of a larger structure.

The largest structure will be built in Fort
Collins. His reputation and his technical team have the possibilities. A
weakness that I noticed is that current customers have not seen much compressed
points. To address some of these concerns, special promotion is needed like the
first two weeks of the program are free, allowing clients to learn more about
their progress. For those who choose to join the conditioning program, the
highest price will occur and there are special privileges like using the spa.

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

H jh hhj kh jhj hk hk   kjh kjh
jh jhkj hk jhk kjh kjk jkjhkhkj kj nkj kjjl  jlk llk lj lk kl jlk jk lj ljl  lkj lkj lk jlk 
jkj kjh jhjhj jhjhj hkj hkjk  H jh
hhj kh jhj hk hk   kjh kjh jh jhkj

 

x

Hi!
I'm William!

Would you like to get a custom essay? How about receiving a customized one?

Check it out