Are permanent success. ( Covey, Facts ( How


Are your communications fair? The fair test helps you examine how well you have provided the facts; how well you have granted access to your motives, reasoning, and information. How well you have examined stakeholders, and how well you have shown respect. IF your response has all of these questions in mind and you have answered all of these fairly then you can ensure that your communications are fair to yourself and others. ( Cardon, 2013). Establishing great credibility allows you to communicate more easily and more influentially. ( Cardon, 2013). It simply makes no difference how good the rhetoric is or even how good the intentions are if it is little or no trust, there is no foundation for permanent success. ( Covey, Facts ( How factual is your communication?): Have you presented the facts correctly? Have you presented all the relevant facts? Have you presented any information that would be considered misleading? Have you used the facts in a reasonable manner to arrive at your conclusions and recommendations? Would your audience agree with your reasoning? ( Whitman, 1998).Access ( How accessible or transparent are your motives, reasoning, and information?) Are your motives clear, or will others perceive that you have a hidden agenda? Have you fully disclosed how you obtained the information and used it to make your case? Are you hiding any of the information or real reasons for making certain claims or recommendations? Have you given stakeholders the opportunity to provide input in the decision-making process? (Whitman, 1998)Impacts (How does your communication impact stakeholders?) Have you considered how your communication impacts all stakeholders? Have you thought about how your communication will help or even hurt others? How could you learn more about these impacts? ( Whitman, 1998).Respect ( How respectful is your communication?) Have you prepared your communication to recognize the inherent dignity and self-worth of others. Would those with whom are communicating consider your communication respectful? Would a neutral observer consider your communication respectful? ( Whitman, 1998)References:  Cardon, P. (2013). Business communication: Developing leaders for a networked world. New York: McGraw-Hill/Irwin.Stephen Covey, ” Seven Habits of Highly Effective People”, 2012Meg Whitman, “E-Bay”, 1998

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