4) The Apple iPhone has been a phenomenal
success. Investigate the factors that
have made it so successful – from its hardware, its operating system to its
user Interfaces. Also investigate the concept of the App Store as a way of
getting third parties entities to write software for the iPhone platform. Do
you think that Apple will be able to stay ahead of the competition and why?
Apple provides accessorise
for all their product. The iPhone is Apple’s most popular product and
accessories are there to provide a more enhanced product. Some of the accessorises
apple make are; earphone/headphones, air pods, Apple watch, cases, and chargers.
Earphones and headphone
are a major key to the success of apple. To most users, sound quality is a big concern.
So, Apple takes initiative to deliver a range of sound accessories. Apple purchased
Beats by Dr Dre a branded audio company and developed the W1 chip. This chip gives
the headphones added functions such as auto pairing for ease of use, through Bluetooth.
Also giving the headphone 40 hours of battery life. This purchase further
increased Apple’s likability which also contributed to their overall success. Apple
developed a wireless earphone accessory called the AirPods. It turns on
automatically after being removed from the case and has a battery saving feature,
that only plays audio when the earphones are in the ears and pauses when it’s
out. The basic controls are controlled by Siri, for example the volume. This earphone
involves the apple invented W1 chip. With its slick design and charging case. //This
earphone is one of the reasons why Apple is successful.
The apple watch
was made to be an accessorise to the iPhone. It was made to enhance the user’s
interaction with their device. The watch comes in different models and variations
to suit the needs and taste of the user. The watch has equipped with a barometric
altimeter which is used to confirm a person’s location. Also, a heart rate sensor,
an ambient light sensor, which is to adjust brightness automatically, an accelerometer,
gyroscope and water resistant. The Apple watch is Siri compatible. The Apple
watch has accessorised of its own, these are the straps. These are customisable
and come in a range of different sizes, so it’s able to fit everyone. Also, the
watch has a couple of charging docks.
Apple takes large
strides to deliver an accessory that will further enhance their product. Cases
are a product that is usually overlooked but, Apple thinks of the customers and
creates products that are unique as well as beneficial for the user. Type of
case Apple sell are storage cases, battery cases and athletic case. The storage
case provides the user with small slots and a cash pocket. This is like a wallet
connected to their phones, this is done for easy access. The case has a flip design
and the flipping wallet can also act as a phone stand for easy viewing. As for
the charger case, Apple realise their shortcomings and, in an attempt to rectify
them Apple produces a case that solves the iPhone battery problem. The battery
case is a case that provides charge to the device on the move. Apple supplies a
case with a slim slick design…. Lastly the athletic case is a case that is strapped
to the user. This case is for user doing activities and still wish to use their
device as the case is slim and lightweight. This case is also breathable and
made to fit the users arm with its lycra strap. Apple pride themselves in
making sure their cases deliver practicality as well as providing protection to
Apple sells its
own chargers. It sells different type, such as extended length so your device
can be charged at a longer distance from a power source. Also, a dock, this is
where the device can be charged with minimal ease by just placing the device on
the dock. Apple distributes wireless charging pads this is a type of charger
where the device is placed on a pad and is being charged wirelessly with the
use of an electromagnetic fields through electromagnetic inductance.
Apple thinks of
what users might want and offers it to them. In the end it comes down to brand
loyalty. And consumers choose to purchase these products because of its reputation
as well as for being simple and easy to use.
iCloud is cloud based service provide by apple that
allows for devices to be synchronised. This allows for the user’s data such as
photos, music, documents, apps and other
to be updated automatically on their other apple devices.
It was first released back in 2011 October. iCloud provide services such as
cloud computing and cloud storage.
iCloud isn’t the first online storage Apple attempted. Before iCloud there was
MobileMe was a
paid service that Apple offered from July 2008 till the release of iCloud. The price
of MobileMe was $99 annually for a 20 GB of storage for an individual. The price
of a family shared plain was $149. The family plan is divided up in to five,
and consist of, one master account that was allocated 20 GB of storage and four
other account with 5 GB of storage each.
What is MobileMe
MobileMe is an
internet service that make it possible to push user data to the cloud.
provides services such as Find my iPhone… this is a service offered by apple to
help locate a user’s phone,
Cloud storage …
up to 20 Gb of storage
The reason why
apple is so successful is because of the change from MobileMe to iCloud. The same
services that where on MobileMe are still on iCloud
Cloud computing is basically the delivery of using a network of remote
servers on the internet to store, manage, and process data.
ICloud offers many things. It offers storage in the form of cloud
storage. This is where the users data will be stored. This could be anything
such as photos, videos, documents and as well as apps. – 5 GB free iCloud storage when
signed up. Options to upgrade to 50 GB, 200 GB and 2 Tb. The last 2 all for
—- – – – – – – – – –
Icloud drive- this is another way of storing files. It also allow for
saved files to be shared.
–Their own version of google drive
Apple automatically back up your devices to Icloud. And it’s because of
this you can also recover deleted files.
Update. Apple give users the option, if they update something on one
device to be updated across all devices. // use ‘notes’ example.
iCloud works by…
Group of devices
connected to the cloud is called an Ecosystem.
When dealing with any electronics
devices you’ll have heard of the term ecosystem.
is the ecosystem?
An ecosystem is a number of
devices working together. So as we can see from the image. The phone is
connected with the laptop. The cluster of apple device make it possible for it
to be able to communicate with it as well as run applications.
Say if you have apple TV and you
watching a video on your mac. You can use the power of the ecosystem to stream
the video on your TV, this is done with minimal effort. This is a built in
option with apple devices, it’s called handoff and I allow other devices to
continue from one of the connected devices.
If you are a part of the
ecosystem and if you change one item on any device, all devices get updated on
the fly with no action from your side.
Why is the ecosystem so great?–
This is because it’s all synced through the iCloud.
If you purchase an app on any
Apple device, you can sync it to any other Apple device and it’s free, or
re-download it without restrictions. This is also the same for media purchased
Disadvantage of the ecosystem is
that apple stops offering support for older versions of its operating systems
after only a year or two.
This is bad for its users. But as
a company apple benefits from this as purchase the latest devices.
And how is it set up
Device need to be signed into the
same iCloud account.
The App store
is the market place for purchasing application on apple devices. The App store
was first released in July 2008. The App store started with 500 apps that were
all released by Apple. To this day the App store has over 2.2 million apps.
Getting apps on the app store
To conclude the iPhone has
been a success due to many factors. This can be seen from the evolution of
their hardware, software and accessories.
The main reason for apple success
would be its ability to innovate. Apple as a company, takes strides to be above