I choose the article is the title “Factors
Influencing SMEs Adoption of Social Media Marketing ” by the author’s Mohd Irwan Dahnil, Kamarul Mizal
Marzuki, Juliana Langgat, Noor Fzlinda Fabeil. The reasons I chose this
article because, currently I running on the company in the SME stage. So I want
to have the idea of the marketing technique for the SME Company. The definition of SME is the company that
have Sales turnover from RM300, 000 to less than RM3 million OR full-time
employees from 5 to less than 30 (SME, 2013). In this article, the purpose of
the paper is to review on factors that drive social media marketing adoption in
SMEs and organization. The study facilitate others to have the guideline of the
current state of global social media marketing adoption research.
In this article, it explain that Small
medium enterprises (SMEs) is one of the main contributors to economic,
development and employment growth. We know that, in this era globalization the
SME having limitation and there are barriers in adopting a new technology
although the revolution of internet and communication channel has changed the
way people conduct business today. What can we see, nowadays social media has become
a new marketing communication. It became, one of the important marketing tools
that all the business player have to take into consideration. From the author
view, it is noticed that the trend of utilizing social media offers a research
opportunity. Thus, it is essential to understand the factors that contribute
the adoption of social media marketing among SMEs in conducting marketing
activities within business enterprises.
ASSESSMENT OF THE ARTICLE
Social media marketing: a subset of –marketing
In this article, the author address
one of the element are “Social media
marketing: a subset of –marketing”. They stated that, Social media
marketing makes use of these social media applications as an extension to
fulfil the traditional marketing.
In this article, there are the
functions of social media marketing: –
exercises by means of online applications that permit the generation of data
and being collaborate among clients
portable and web-based advances to make intelligently medium where clients and
bunches part sharing, co-creating, talking about, and adjusting known as
figure the future obtaining behavior of their clients more accurately
brand post popularity
awareness, increment deals and construct loyalty
my opinion, I totally do agree with the author. With that increasing usage
number of the social media it show that it one of the way that we can grab the
opportunity to capture the market. By having the social media marketing and internet
marketing will change the way of the business activities. With all the
functions of the social media marketing that listed by the authors it help the
reader to have the guideline and awareness to adopt the social media marketing.
3.2 SMES and Technology Adoption
Malaysia, there are problems faced by SMEs in order to adopting the technology.
They find out there are barriers for SMEs to implementing the technology.
1. The need of deals and promoting to the
utilize out-of-date innovation in SME operations. 2. SMEs has uniqueness with restricted assets, capital, human and
3. Expensive activity, chance, complex
method, specialized ostracize, and client services.
my point of view, the important factor is the awareness of adopting the
technology and how do they make the technology became useful to their company.
Yes I do agree with the author regarding the barriers, but if the SMEs player
aware the important of the technology they will overcome the barriers and turn
it to the advantages. It all depends on the human behavior to looks up into the
issues and matters. It all about the willingness for them to do it and adopt
Media Marketing Adoption Factors
this article, Author has examined a group of studies that represent different
kinds of internal and external factors that related to technology adoption.
most influencing factors to the technology adoption process among SMEs
In this article mentioned that
training system in SMEs will allow the transfer of knowledge required to make
use of the new tools at the same time modify the workers’ attitude towards
In my opinion, in the reality,
the workers or employees that used and work with the technology are the main
factor. So the ends user are the people that make the technology works.
management influence the adoption of the technology
It show that, the resource availability ensures
that adequate money, time and human talent are available for the initiation
and completion of new e-commerce projects
In my point of view, the TOP
MANAGEMENT, should support the adoption of the technology by providing the
as the factor influencing adoption
It explain that, To identify
sales derived from the technology is difficult when it comes to return of
investment and cost involved.
In my opinion, in order to
implementing the technology, the cost is the main consideration either it
become into the good return or as a waste.
of commitment and participation is one the factor adopting technology
it shows that, the Small
businesses that adopt IT more likely to have CEOs who possess positive
attitude, innovative and knowledgeable towards adoption of technology
in my opinion , the top level
have to show the high level of commitment and it will influence people in the
organization to participate
perceived technology as a tool to stay in competition.
It shows that, technology keep changing When the competitors
start to use technology to stay ahead, SMEs tend to jump into the wagon and
start to embrace the new technology
my point of view, SMEs have to keep themselves up to date in order to keep
competitive in the market.
In conclusion, I agreed with the
author, as a people in the SME industry will face the same problem as address
by the author. For me the meaningful statement that stated in the article that
affect my though is “the individual’s willingness to adopt”. We can’t change
people if they doesn’t have the willingness to change. So, in order for SME to
be competitive, they should taking the social marketing into the marking
technique. They should follow the globalization and changes in the market
pattern behavior for the consumer perspective in order to stainable in the